These days, it feels like every single industry is suffering from the double dose of insufficient staff and increased competition. It feels like there are not enough hands to create the guest, customer, or client experience that we want, and, at the same time, we live in a continuous state of anxiety about losing our guests, customers, or clients to a competitor. And the medical field, from specialized mental health to general services, is no different, even as it sees increasing use in almost all areas as we move through this pandemic. If you’re looking for ways to make the end-user experience in your medical facility a better one and help limit the loss of those clients or customers, read on for some great tips.
Improve the Online Experience
So much of the work for a medical provider is done online now, having a non-user-friendly web interface is simply not an option. Your website should provide clear information to anyone who visits, but you should also have a patient portal that is easy to get to and simple to navigate. Make it easier for your clients to find what they need online, including records, results, and payment information, and they will be much more likely to stay with you. Additionally, if you expand your services to include telehealth, you are also more likely to hold onto clients and even attract new ones. Many people will switch providers rather than have to go into the office in-person for issues that can be addressed remotely.
Improve Wait Times
Usually when we talk about improving wait times, what we mean is decreasing wait times, and that remains a great way to improve your patient experience. No one wants to sit in your waiting room for hours at a time waiting on your over-booked providers. In fact, this is probably truer than before since most people don’t want to sit in a waiting room with other people at all. In addition to shortening the wait times, improve the waiting experience by allowing people to wait in their cars (text them when it is time to come back in) and by including self-service kiosks or online registration to streamline everything. You could also redecorate the waiting rooms and add more comfortable seating, a better selection of reading materials, and opt for non-stressful television.
Improve Your Employee Relationships
Finally, if you improve your relationship with your staff, you will improve your patient experience. Host workshops, training, team-building events, and simple appreciation activities. Happier employees provide better services, and patients who interact with happy employees have a better overall experience. Make sure that your staff feels appreciated and valued, and they will have an easier time giving empathy and care.
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